How To Become a Youtuber

How To Become a Youtuber

Have you ever told someone that you wanted to become a YouTuber and heard this?

“It is too late to start on YouTube!  Things aren’t what they used to be!

YouTube isn’t just viral cat videos – it is a complex search engine with over a billion daily users, generating billions of dollars in value for everyone involved.

Hundreds of hours of content are added every minute!  How can anyone hope to compete?  How can you expect to get You Tube views of your own?”

Well here’s the thing

Anyone who tells you that it is ‘too late’ is just plain wrong.

People have been saying it’s too late to start a successful YouTube channel, blog, vlog, website, business etc. for years because it is an easy excuse to not get started.

If you are ready to finally get on by  YouTube and are wondering how to get started on YouTube in 2019, then keep reading.

How To Become a YouTuber in 10 Easy Steps

Have you ever told someone that you wanted to become a YouTuber and heard this?

“It is too late to start on YouTube!  Things aren’t what they used to be!

YouTube isn’t just viral cat videos – it is a complex search engine with over a billion daily users, generating billions of dollars in value for everyone involved.

Hundreds of hours of content are added every minute!  How can anyone hope to compete?  How can you expect to get You Tube views   of your own?”

Well here’s the thing

Anyone who tells you that it is ‘too late’ is just plain wrong.

People have been saying it’s too late to start a successful YouTube channel, blog, vlog, website, business etc. for years because it is an easy excuse to not get started.

If you are ready to finally get on YouTube and are wondering how to get started on YouTube in 2018, then keep reading.

It is absolutely the right time to become a YouTuber – in fact it has never been better.

Over one billion hours of video are consumed on YouTube EVERY DAY!

There has never been such amassive audience on YouTube.  There have never been more ways to promote your Youtube channel.  YouTube has never been better at rewarding goodcontent with its search algorithm.

So where do you begin with your first YouTube video?

Well, there are a couple of steps before we jump to that.

In this article, we will explain how to become a YouTuber,  grow your channel for success, and start a vlog that can stand win an army of subscribers over time.

If you are looking for high-quality video guidance, we recommend that you check out this amazing cource from pro YouTuber Jazza (2+ million subscibers).  He provides an easy-to-follow template for success on YouTube on Skillshare – along with several other helpful video guides

10 Step Checklist – How To Become a YouTuber

Step 1 – Set Your Goals

It is important to decide what you want before you just start building a channel. What is it about creating a YouTube channel that is interesting to you? What will keep you coming back?

There are a lot of different reasons that people start on YouTube, and they are all worthwhile.  It is important to understand what brought you here in order to make choices that will get you to where you want to go!

Money 

A lot of people are creating videos to make money on YouTube, and it is easy to see why.  Some of the most successful YouTubers have become rich thanks to their videos.

There are even many ‘mid-level’ YouTubers that you haven’t necessarily heard of that are making a very good living from YouTube.  You don’t have to be the next PewDiePie to make this dream come true.

Fame

For some people, becoming a YouTuber isn’t about the money – they just want the spotlight.

And that is totally cool!

YouTube is a great way to find your audience, no matter what the size.

If you work hard and make great content, there is no reason why you can’t find some level of notoriety.  The cream rises to the top on YouTube!

If you love the idea of being a celebrity at speed up to get it and becoming internet famous then you will probably want to spend a lot of time on camera as a vlogger.  We have a complete guide for how to start here.

Even if you don’t make it onto Jimmy Fallon, there will still be fans out there that will be pumped to bump into you on the street, and that is pretty cool.

Help Others

The internet is a magical place for people to pay it forward and share their skills.  You can shine a light on people or stories that deserve praise and attention.  You can also help to promote important causes that you believe into a wide audience.

This doesn’t have to be rocket science. Sometimes just giving people ideas and inspiration is enough, like the channel.

Step 2 – Choose Your Niche

This is an important step that a lot of people forget.  It is tough to find an audience if your audience doesn’t know what to make of you when they find you.

The most successful YouTube channels have some level of consistency and they know their audience.  You can’t try to be all things to all people.

Choose what type of content you want to make and who it will be for. Once you are comfortable with what type of content you are making, you can become an expert.

You will learn what your viewers want and get better and better at serving that up to them.

Step 3 – Assess Your Equipment

Once you know why you are here, and what type of content you will be making, it is time to figure out what equipment you will use to make that.  Our complete guide and list of recommended Youtube gear  can be found here, but a summary is below.

There are many ways to create successful thumbnails and titles. But these quick guidelines should help you on your way:

Honest sneak peek

Your titles and thumbnails should work together to set expectations about your content. Give viewers a sneak peek of what your video is about (but don’t give everything away!). Avoid resorting to clickbait or using dishonest titles; either of these tactics can lead to a higher bounce rate. That spells bad things for your video rankings!

Customize your thumbnails

When you upload a video, YouTube will typically generate a set of default thumbnails. Sure, you could use one of those. However, creating a custom thumbnail is a great way to make your video stand out on a search engine results page. Improve your click-throughrate by presenting a more polished look, using vibrant imagery, and including key information.

Optimize for all platforms

More than half of your views will likely come from mobile devices. Keep that in mind when creating your thumbnail. Remember that the image will appear much smaller on a smartphone than on a desktop. Try to use only a few concise words in the thumbnail, and check that it looks good on all devices and external sites that embed YouTube videos.

Keep titles concise

A well-written title could mean the difference between someone watching and sharing your content, or disregarding it entirely. Spark curiosity with a creative title that accurately describes or hints at your video’s content. Again, keep mobile users in mind. Try to keep titles short (around 60-70 characters) with the most important information up front.

Include well-written descriptions

YouTube is commonly regarded as one of the world's largest search engines, second only to Google. More and more users are choosing YouTube to search for information and interesting content. But how does YouTube’s search work?

YouTube’s search-and-discovery system has two main purposes. The first is to help the viewers, by allowing them to find the content they want to watch. The second is to help the content creators.

Believe it or not, YouTube wants to help you to become a YouTube star. Their search system aims to maximize long-term viewer engagement and connect you with prospective subscribers. And a crucial source of information for YouTube’s algorithm is the video description.

Writing keyword-rich descriptions is an excellent way to convey valuable details and improve your discoverability on YouTube. Keep the following points in mind when writing click-worthy descriptions for your videos:

Important information first

Identify words that accurately describe your video and use them prominently toward the beginning of your description. Remember that YouTube will truncate your description after a few sentences. Prioritize the first few lines with concise and clarifying statements. You can then expand upon this with more information and links below the “Show more” section.

Use Google Trends

Discover popular, trending and search-friendly keywords with tools like Google Trends. This online search tool can help you choose keywords and phrases with a high and consistent level of interest. Including these keywords can help you maximize traffic from search results.

Use keywords wisely

You don’t need to (nor should you ever) resort to keyword stuffing. Instead, include important keywords once in the title, and no more than three times in the description. A simple trick is to read your description aloud; does it sound like natural language? Make sure you’re using coherent sentences, and not just a regurgitation of keywords.

Include web links

Maximize traffic by including relevant links in your video descriptions. Useful options can include a link to your website, specific landing page, blog post, newsletter signup, or your social media profiles. Give your viewers as many opportunities as possible to connect with you.

Make an engaging introduction

Ideally, you should spend at least 10 to 15 minutes coming up with creative ideas for the introduction of your video.

A good introduction will capture attention and keep the viewer engaged in the video for longer. A video intro will also effectively let your audience know who you are and what they can expect from the video.

Here are a few ideas to keep in mind when creating your video introduction:

Find your tone

Your introduction should be compelling and suited to your brand. Using a humorous tone can often be a useful way of retaining attention, but if humor just isn’t right for your brand, consider using another tone.

Try making it suspenseful, emotional, or even controversial. You could pose an intriguing question, or pledge to solve a common problem. In whatever way you choose to create your introduction, make sure it is suited to your audience, your channel and your unique brand.

Be you

Want to spark interest in those first five seconds? Include a recognizable face — ideally your own! Research has shown that this can result in higher viewership and stronger brand awareness for your video.

Additionally, speaking directly to the camera (and thus to your audience) is a fantastic way to visually engage your viewers and create an authentic connection. Want to make it even more candid? Try using the word “you” at least once during your introduction. A new study has revealed that videos that say “you” in the first five seconds score approximately 66% more views than videos that do not.

Try adding music

Like tone, there are many different ways that you could use music to improve your video intro.  Music can help to shape your audience's emotions, add energy, and convey a unique message.

The type of music you use will depend on your brand. For some, a long, relaxing melody might set the perfect mood. For others, a brief and dynamic tune may be what garners attention. And for others still, the right choice may be to have no music at all. Test your creative choices and see what reactions you get. And make sure you understand copyright before you add music to your video.

There is no secret formula for creating the perfect introduction. Put some thought into it and experiment with different ideas to see what works best for you. Give your videos a solid foundation, and you’ll be ready to start climbing the ranks and become a YouTube star.

Tip #2: Build an engaged community

It is easy to view YouTube as nothing more than a video streaming service and to forget that it is, essentially, a social media platform.

Emphasis on social.

People go to YouTube for the videos, but if you want to become a YouTube star, there is something you must remember: people will come for the videos, but they will stay for the sense of community that a good YouTube channel provides.

YouTube subscribers appreciate video creators who listen to and interact with their fans. Think “friendship” as opposed to “fanship”. In fact, 4 in 10 millennial subscribers say their favorite YouTube stars understand them better than their friends.

Becoming famous on YouTube is about more than churning out videos. Rather, you must connect with your viewers by building a community of followers and generating high levels of engagement. There are a few ways you can start to foster that loyal followin

Create videos with emotional sharpness

YouTube videos can convey many emotions. They can make you laugh or make you cry. They can make you ponder the meaning of life, or fill you with the drive to go out and accomplish something great.

Every video you produce should contain some form of emotional depth. Unless you’re a robot (…you’d tell me if you are, right?), you will have an innate capacity to convey and react to the emotions behind any form of creative concept.

Imbuing your videos with emotional sharpness is the key to success on YouTube. When people watch it, they will either love it or hate it. And if you want to become a YouTube star, you have to expect some haters in the comments.

Next time you’re creating a video, take the time to put aside notions of “what do I want to say?” and “how do I want to film this?”. Instead, ask yourself, “How do I want my audience to feel?”, and use your answer as the basis of your work.

Optimize for viewers

Creating great video content is only half the battle when it comes to finding YouTube success. In order to join the greats and become a YouTube star, you need to utilize a successful optimization strategy.

Here are some optimization tactics that will help you connect with your audience, improve your search presence, and build your brand:

YouTube provides your current subscribers with personalized recommendations for “What to Watch Next”. These recommendations are based on their viewing history. Promote a video with Featured Content to make it appear first in this list. Think of it as a bit of free advertising for your content!

Maintain an active “recent activity” feed with channel posts, video uploads, and likes. A lively feed will encourage subscribed fans to frequently check back for updates and remain connected with the community.

Enable a channel trailer for unsubscribed viewers. Your trailer is an auto-play video that introduces people to the channel. That makes it a great opportunity to show prospective followers what your content is about and why they should subscribe to you.

Organize the content in your channel to allow subscribed and unsubscribed viewers to find the content most relevant to them. Use playlists and sections to group together similar videos based on genre, theme or other significant criteria. The goal is to create a streamlined watching experience.

Building a community of loyal subscribers doesn’t happen overnight. But the effort is definitely worth it! Nurturing stronger ties with your fans will allow you to gather a much more engaged audience. That’s why the top YouTube stars typically enjoy three times as many views than videos owned by traditional celebrities.

Creating your YouTube community is perhaps the most important part of achieving YouTube success. Start encouraging those deeper connections and promote long-term growth for your channel. 

Tip #3: Bring something new to the table

Whether you want to create a business channel or a vlog about comedy, fitness, gaming or anything else, chances are you won’t be the only one. With so much great content available on YouTube, it’s not enough to simply make videos and shoot them out into cyberspace.

If you want to become a YouTube star this year, you will need to put a bit moreeffort and creativity into your content. From cultivating your brand to creating unique stories, becoming popular on YouTube means going the extra mile to get the attention and admiration of followers.

Here are some final pointers to help you make videos that truly stand out:

Survey the playing field

At its core, Viewership.com is a marketing agency that manages people's YouTube accounts.

Whenever I bring on a new client, the very first thing I do is take an inventory of the most popular channels and videos in that client’s particular industry.

For instance, let’s say my client teaches people how to do digital marketing. My first step is to explore every single channel within that category, watch the most popular videos on those channels, and start brainstorming ideas and concepts that we can bring to my client’s account.

Most importantly, we’re not going to reproduce those videos, and we’re certainly not going to copy any of those videos.

Instead, we’re going to do a better job. We’re going to come up with unique content, formats and production techniques to create new videos about existing topics. So regardless of what your brand is about, take inventory. Look at your competition and understand what it is that subscribers find so appealing about them.

Find your niche

Often when creators first start out, they become so fixated on gaining those first hundred subscribers that they forget why they wanted to become a YouTube star in the first place.

I’ve often seen new creators who try to reach as many people as possible by producing vague content for broad audiences. But often success is found by YouTubers who tap into small but passionate communities.

Just look at some of the most popular YouTubers of 2019. Pewdiepie initially rose to fame through his playthroughs of horror games; Epic Rap Battles became an online sensation with their unique and fully-costumed rap performances; and Jenna Marbles rocketed to fame with humorous “How to” videos like the famous “How To Trick People Into Thinking You’re Good Looking”.

What do they have in common?

Each tapped into a niche communitythat is rarely satisfied by traditional media. When viewers finally find a channel that caters to their unique interests, they respond with enthusiasm. That means more views, engagement and watch time for you.

Take time to identify the subjects you’re passionate about. Know your audience, target a niche following, and make the videos you enjoy creating.

Always be authentic

You’ve probably heard this piece of advice before. “Be authentic. Be real.” They start to sound like vague, feel-good buzzwords after a while.

But authenticity should be at the core of your every YouTube video. Studies have shown that brand authenticity can lead to higher ROI and stronger appeal. In fact, 91% of people value honestly above product utility and social prominence when it comes to driving consumer behavior.

In relation to your YouTube channel, creating authentic content can have several benefits:

Producing videos will be quicker and easier. The less you need to “act” in front of the camera, the less likely you will need to over-produce your videos to achieve the desired tone.

Your content will appear more passionate. If you create content about topics that you love, your passion will shine through. Viewers are more likely to respond to that type of enthusiasm with their own.

It builds loyalty and trust. Authenticity will resonate with your audience, which is valuable in creating that all-important YouTube community.

At the end of the day, the only way to achieve YouTube success — in a world of people vying for YouTube fame — is to be something unique that viewers didn’t know they needed. Ask yourself: do you have what it takes to become a YouTube star? If the answer is a resounding YES, get ready to put in the hard miles.

Conclusion

Famous YouTubers are not made in a day. You could be creating awesome content — but so are a lot of other people. And I won’t lie; growing a Youtube channel for nothing takes a lot of hard work.

Thriving in the digital space is aboutconstant commitment. Don’t give up because a few videos fell short of what you were hoping. If you want to become a YouTube star in 2019, you’ve got to keep going!

I’ve shown you what you need to know to get started. If you’d like to learn more, check out this training, I’ll help you create a solid video strategy, turn viewers into subscribers, and become the latest and greatest star on YouTube.

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(This article is being revised)